Design Made in Italy
Every ISMY watch is more than an object that tell you the hour, it is a dynamic accessory that brings a spot of colour in your outfit and make you stand apart. As every mechanism goes into every strap or bracelet, you can have more that 300 choices instantly!
Innovative Design; ISMY watches are all about your colours and options! ISMY brand stands for youthfulness, creativity, and a constant fashion approach to everyday moments. And, by their possibility to insert any watch mechanism in any strap, you can very easily have a whole array of options, always!.
Using a special rubber, also used in medical fields, environmentally friendly and an-allergic. The production is guaranteed with a patented technology by ISMY, making the rubber straps of the watches a unique product worldwide. ISMY uses for its watches only mercury-free batteries.